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There’s no better way to treat yourself on National Burnt Ends Day than with Zarda’s Limited Reserve Burnt Ends – voted #1 Burnt Ends in Kansas City! (Except maybe to get and Ltd. Burnt Ends Sandwich for only five bucks all day long on Sept. 1st!)

Nothing says Kansas City BBQ like Burnt Ends! They come from the point section of the beef brisket and are known for their juicy tenderness and rich smoky flavor. And nobody does burnt ends like Zarda!

In fact, Zarda Bar-B-Q was awarded the title of Best Burnt Ends in Kansas City in the Kansas City Star’s Chow Town sudden-death Best Burnt Ends Tournament. Sixteen Burnt Ends entered the challenge, and when the hickory smoke cleared, Zarda’s Ltd. Reserve Burnt Ends were Champs! It’s hard to match the deliciousness of Zarda’s pit-charred burnt ends, complete with a light dusting of Zarda’s sweet and spicy dry rub!

Now, Kansas Citians, and burnt-end fans around the country, have a whole day to celebrate these once-neglected, now revered tender chunks of beef! September 1st, 2022 marks the second annual National Burnt Ends Day. Kansas City’s own American Royal Association officially established National Burnt Ends Day in 2021 so these tasty all stars of the BBQ  world could have their very own day to shine!

Jackie McClaskey, interim president and CEO of the American Royal says:

“This is a new tradition we introduced last year to celebrate the barbecue culinary scene in town, and we look forward to continuing it with the support of great partners like Zarda Bar-B-Q and Hy-Vee for years to come.”

Zarda intends to celebrate September 1, National Burnt Ends Day in style – by serving Ltd. Reserve Burnt End Sandwiches for $5 at both Zarda locations – all day long while supplies last! What’s more, 21 Hy-Vee Grille locations and Wahlburgers within Hy-Vee locations (in the KC Metro, St. Joe and Lawrence) are also offering Burnt End sandwiches all day long for just Five Bucks!

The Zarda crew is starting early with a smoker full of Burnt Ends outside the Lee’s Summit Hy-Vee location at 310 SW Ward Road at 6am to get the Sept. 1 Burnt Ends Day rolling – especially tasty for those who like their burnt ends fresh out of the hickory smoke!

And at 11am, both Zarda locations (Lenexa and Blue Springs) will open and begin serving up this amazing $5 Burnt End Sandwich special! Please note, because of expected high demand, Burnt End sandwiches will only be available for Dine-In and Carry-out only (no online orders or drive thru for these babies)!

Better yet, Zarda Bar-B-Q and Hy-Vee are donating a portion of the proceeds from Burnt End Sandwich sales on National Burnt Ends Day to the American Royal in support of their various educational programs, such as scholarships, competitions, and agricultural events for youths and adults.

Come celebrate National Burnt Ends Day with Zarda’s Limited Reserve Burnt Ends – voted #1 in Kansas City!

Offer available Thursday, September 1, 2022, for Dine-In and Carry-Out only. Not valid with other promotions, discounts, or offers. Limit 4 sandwiches per order. No rainchecks, while supplies last.